Welcome to the blog
Introduction
In this blog I will discuss the 'funded proposal' and I will use Pay It Forward 4 Profit (PIF4P) as an example of how this can be achieved. I will use my own experiences to determine if this marketing model is viable or not.
The successful marketer
All successful marketing on the Internet is based on large databases of prospects thathave accepted to receive their commercial emails -- 'the money is in the list' -- as the slogan goes.
The 'newbie' marketer
In this situation the new marketer is at a great disadvantage when he/she starts marketing on the Internet, because they will not have a large database of prospects willing to receive their offers through email.
Traditional list building methods
So how can these people go about it to build up a large database of opt-in subscribers they can peddle their offers to?
The traditional method all recommends are to include a subscription box on your website, and offer something free in exchange for the email adress. This is a safe method, but it take a long time to grow the opt-in list to any substantial size. By the way, opt-in in this context means that the prospect has opted-in, i.e. accepted to receive commercial email from an Internet marketer.
You could also do the same thing with 'squeeze pages'. that is one page offers of a free report or an ebook in exchange for the name and emailadress of the prospect. When you have one page you can make a more detailed description of the benefits the user can get from the offer, and you can use a clear comman to achion -- SIGN IN NOW! to get the desired response from the readers. If you use several such squeeze pages this can inccrease the sign ups substantially.
Then there is the squeeze page with the 'one time offer' (OTO) that comes up before the prospect is sent to the download page for the freebe offered. This OTO is, as the name says, a one time offer which has a pricetag between $27 and $67. Normally 2 out of a 100 accepts the offer. This means that you have got 100 new subscribers and 2 of them have qualified themselves by accepting the OTO, they have money and are willing to use it.
All these methods depend on your time, allthough you route the signups to an autorepsonder; you have still to maintain and follow up also personally.
Finally we could also mention buying leads through a leads co-op. This can be both single and double opt-in leads. Single opt-in means that they have answered a questionaire from the lead buyer that they are interested in receiving information of the kind the marketer have to offer, while double opt-in also receives an email where they have to verify their email before they start to receive the information they have opted in to. The double opt-in becomes much more expensive so often the co-op provide only single opt-in. But as was said, this will cost money, at times quite substantial amount of money, and the newbie will most often not be able to invest this type of money into their business at this stage.
In this blog I will discuss the 'funded proposal' and I will use Pay It Forward 4 Profit (PIF4P) as an example of how this can be achieved. I will use my own experiences to determine if this marketing model is viable or not.
The successful marketer
All successful marketing on the Internet is based on large databases of prospects thathave accepted to receive their commercial emails -- 'the money is in the list' -- as the slogan goes.
The 'newbie' marketer
In this situation the new marketer is at a great disadvantage when he/she starts marketing on the Internet, because they will not have a large database of prospects willing to receive their offers through email.
Traditional list building methods
So how can these people go about it to build up a large database of opt-in subscribers they can peddle their offers to?
The traditional method all recommends are to include a subscription box on your website, and offer something free in exchange for the email adress. This is a safe method, but it take a long time to grow the opt-in list to any substantial size. By the way, opt-in in this context means that the prospect has opted-in, i.e. accepted to receive commercial email from an Internet marketer.
You could also do the same thing with 'squeeze pages'. that is one page offers of a free report or an ebook in exchange for the name and emailadress of the prospect. When you have one page you can make a more detailed description of the benefits the user can get from the offer, and you can use a clear comman to achion -- SIGN IN NOW! to get the desired response from the readers. If you use several such squeeze pages this can inccrease the sign ups substantially.
Then there is the squeeze page with the 'one time offer' (OTO) that comes up before the prospect is sent to the download page for the freebe offered. This OTO is, as the name says, a one time offer which has a pricetag between $27 and $67. Normally 2 out of a 100 accepts the offer. This means that you have got 100 new subscribers and 2 of them have qualified themselves by accepting the OTO, they have money and are willing to use it.
All these methods depend on your time, allthough you route the signups to an autorepsonder; you have still to maintain and follow up also personally.
Finally we could also mention buying leads through a leads co-op. This can be both single and double opt-in leads. Single opt-in means that they have answered a questionaire from the lead buyer that they are interested in receiving information of the kind the marketer have to offer, while double opt-in also receives an email where they have to verify their email before they start to receive the information they have opted in to. The double opt-in becomes much more expensive so often the co-op provide only single opt-in. But as was said, this will cost money, at times quite substantial amount of money, and the newbie will most often not be able to invest this type of money into their business at this stage.
posted by Rolf Bratli at 8:50 PM
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